PR Working Group

WG Leader

• Ekaterina Kulinenko - Ford Motor Company ZAO

Coordinator

• Olga Bukova - olga.bukova@aebrus.ru

Working Group Objectives

Action Plan

• The PR group was formed by the AMC at the end of 2005 to serve the needs of the Russian press in the automotive sector by coordinating press activities at events held on the national level, such as motor shows; exchanging information connected with changeson the Russian press market; helping AVC in press contacts and providing the information to media in the most proactive and efficient manner

PR Working Group performs the following functions:

• Helps the AEB AMC improve and strengthen press contacts
• Supports a common position on test drive arrangements
• Services the needs of the Russian press in the automotive sector by coordinating press activities at national events
• Synchronizes company press events
• Carries out media monitoring
• Exchanges information on changes in the Russian press market
• Provides information to the media in a proactive and efficient manner